TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. (Maybe even too smart, as some users fret.) It’s like a personalized TV station that caters to both your interests and our shortening attention spans! TikTok’s For You page (the app’s home screen) delivers an endless stream of videos from other users, and gets smarter and smarter about what you like as time goes on. If you want to know how to use TikTok, watch our video right here:īut beyond the fun of quickly shooting and editing videos from your phone, what makes TikTok downright irresistible for so many people is discovering content via TikTok’s finely tuned algorithm.
Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films.
TikTok is a platform for short-form mobile videos. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
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